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Dumfries & Galloway Regional Tourism Strategy
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Dumfries & Galloway Regional Tourism Strategy 2011-2016
Tourism is a key sector in the regional economy of Dumfries and Galloway and is an industry that the Council and its key partners will continue to support in its growth and diversification.
The most recent Scottish Tourism Economic Activity Monitor report has concluded that in 2009, approximately 5,977 jobs (full time equivalents) were supported by direct tourist expenditure in the region, and a further 1,358 jobs were supported by indirect revenue from tourism. It is estimated tourism accounted for 11% of employment in Dumfries & Galloway – placing tourism in the top three of employment sectors. The total contribution of tourism to the Dumfries & Galloway economy in 2009 was £269.68 million.
The national 'ambition' is to grow the value of Scottish tourism by 50% between 2006 and 2015 - this is equal to a consistent annual growth rate of 4%. This challenge is set against a global forecast by the World Trade Organisation of 4-5% growth until the year 2020.
While the value of tourism to the region in 2006 was £226 million, in 2009 it had risen to £269 million, an increase of 19%. The ambition is to achieve an annual worth of £340 million into the local economy by 2015.
Key to the success of this ambitious target is the partnership working between the main organisations in the region responsible for supporting and representing the tourism industry:
- Dumfries and Galloway Council
- Destination Dumfries & Galloway
- VisitScotland
In challenging economic times this can only be achieved with the support of all those involved in the tourism industry within Dumfries and Galloway and further afield in Scotland, the United Kingdom and overseas.
The development of the new Regional Tourism Strategy has brought all of the key partners together to develop a strategy that supports and will greatly assist all concerned with the Tourism Industry in Dumfries and Galloway to deliver our joint aims.
The region has outstanding natural landscape qualities and through supporting product development and delivering customer expectation working together we can achieve...
Our Vision:
To establish Dumfries and Galloway as a world-class destination in which our visitors receive a superb quality of service, where our products and services exceed vistors' expectations. This will maximise the long-term economic and social benefits which sustainable tourism can bring to the region.
Documents for download
Final Regional Tourism Strategy
Final Tourism Strategy Action Plans
Upcoming Events
| Dumfries & Galloway Visitor Research and Tourism Industry Audit – the results Thu Feb 23 @10:00 - 01:00PM
To see ourselves as others see us ...23rd February 2012 The Board of DD&G would like to invite D&G's tourism industry to attend a presentation session, where we will find out the results of the recent Visitor Research and Tourism Audit work that DD&G has been undertaking.
In Partnership with
Dumfries & Galloway Visitor Research and Tourism Industry Audit: the results and way forward23rd February 2012 Bankend Road 10am-1pm Agenda:
Presentation of and Q&A on the findings of the recent study of the accommodation sector in D&G- including composition of accommodation supply; room and bed space stock; quality standards; demand patterns; consumer sector feedback; other issues affecting the sector (for example, broadband); Strategic opportunities and initiatives 11.30 Bluegrass: Visitor Research Final report of the findings of the Summer and Winter 2011 Visitor Research project; strategic recommendations for D&G's tourism industry; and first sight of the D&G Tourism Brand developed from this research, consumer testing and industry input Attendance is free and open to all Dumfries and Galloway tourism businesses, related organisations & agencies, and interested individuals. Register online at: https://www.surveymonkey.com/s/P6M3BV9 This e-mail address is being protected from spambots. You need JavaScript enabled to view it. Easterbrook Hall, The Crichton Forum / Open Meeting |
| Celebrating Scottish innovation in mountain biking Thu Mar 01 @09:30 - 01:30PM This event is designed to raise awareness of opportunities in mountain biking product and service development and start you on the journey to bringing ideas to life.
It will showcase Scottish products already in the market. You will hear from companies already capitalising on the growth of the sport, and be able to take part in an "inspiration to action" session. You will also have the chance of an informal one-to-one clinic with an expert to discuss your idea.
Admission is free
To register, please visit: http://www.scottish-enterprise.com/events/2012/03/celebrating-scottish-innovation-in-mountain-biking.aspx http://www.scottish-enterprise.com/events/2012/03/celebrating-scottish-innovation-in-mountain-biking.aspx Glentress Peel Training / Workshop |
| D&G Tourism Industry Conference: Let's ALL make D&G a Tourism Destination Mon Mar 05 @09:30 - 05:00PM Destination Dumfries & Galloway in partnership with Auchenlarie Holiday Park5th March 2012at Auchenlarie Holiday Park, Gatehouse of Fleet, Castle Douglas, Dumfries & Galloway, DG7 2EX 9.30am-5pm
Agenda to be confirmed, but highlights include:
Full details will be announced shortly.
Registration is now open: https://www.surveymonkey.com/s/PKPZNY3Cost per delegate: £15*, including VAT – BUT save £5 (and pay oly £10 per delegate, including VAT) by registering and paying before rather than at the Conference
Payment methods: - PayPal
- To pay by BACS, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it. for DD&G's bank account details
- To pay by cheque, please make your £10 cheque payable to Destination Dumfries & Galloway, and send to Destination Dumfries & Galloway, c/o Janet Butterworth, The Whithorn Trust, 45-47 George Street, Whithorn, Dumfries & Galloway, DG8 8NS
- If you intend to pay at the Conference, please note we can only accept cheques or cash and will supply you with a generic receipt, with a full invoice receipt emailed to you after the conference
*At the November 2011 D&G tourism conference, DD&G asked the region's tourism industry if they would be willing to pay to attend the next DD&G conference. The overwhelming response was yes, but only if the money raised was for DD&G's sustainability. DD&G is now applying a £15 (incl VAT) charge per delegate to attend this conference BUT SAVE £5 BY PAYING BEFORE RATHER THAN AT THE CONFERENCE. All funds raised will be held for future sustainability, specifically to be able to hold future workshops and networking; will not offset any of the costs of this conference; and will not be shared with partners. This e-mail address is being protected from spambots. You need JavaScript enabled to view it. Auchenlarie Holiday Park Conference |
| Scottish Tourism Week Industry Dinner Wed Mar 07 @19:00 - Scottish Tourism Week Industry Dinner The Royal College of Surgeons, Nicolson Street, Edinburgh Wednesday 7th March 2012
The Scottish Tourism Week Industry Dinner tales place at The Royal College of Surgeons on Wednesday 7th March 2012. It is being held during Scottish Tourism Week 2012 with the aim of gathering together as many people involved in the tourism industry as possible to celebrate the importance of tourism to the Scottish economy – both in terms of financial contribution and in providing 220,000 jobs. This prestigious event will bring together the private, public and elected sectors in an informal setting to allow debate/discussions with the aim of encouraging more collaboration for the overall benefit of the tourism sector and for Scotland generally.
Fergus Ewing, Minister for Energy, Enterprise and Tourism, who is fully committed to the growth of the tourism sector in Scotland and is ideally placed to encourage collaboration, will be the keynote speaker at the dinner. The evening will provide a useful forum to discuss the issues facing the tourism sector with industry leaders and politicians as well as an ideal networking opportunity –
BOOK NOW! to ensure that you don’t miss the chance to be involved and feed in your thoughts at this important event in the tourism calendar.
The charges for attendance at the dinner are as shown below and include attendance at the drinks reception in the Playfair Main Hall, followed by a three course dinner in The Wolfson Hall. Orders for wine can be placed at the cash bar facility.
(NB: tickets booked and paid by 19th December will be discounted by £5 per person / £50 per table).
The evening will commence at 7.00pm for 7.45pm with carriages 11.00pm-11.30pm.
Please feel free to bring your colleagues along or to pass on this invitation to them if you are unable to attend yourself.
Details of accommodation rates will be available on the STF website.
I hope to see you at the dinner. To reserve places and for information on how your company can be highlighted at this prestigious event through sponsorship opportunities, please contact Elaine at the STF office; tel: 01786 459229 or email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .
Information on events during Scottish Tourism Week, which is now in its seventh year and will take place between 6th– 13th March 2012, will be circulated shortly. Elaine at the STF office; tel: 01786 459229 or email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it. Royal College of Surgeons of Edinburgh Networking |
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